Back to Blog

EP 227 Goal Setting for Business

bold goal crusher podcast goals podcast Feb 26, 2024


Welcome to the bold goal crusher podcast for anyone looking to stop letting life get in the way and start crushing bold goals. I'm your host, Sara Mayer, and I'm thrilled to navigate this journey with you because it's time to start boldly achieving without working double time. In this episode, we'll dive deeper into the topic of setting goals for business. We often talk about setting goals as individuals, but business goals require a different approach. Let's explore the power of setting quarterly goals for your business and how they can lead to your success. 


Setting Quarterly Goals for Business: 

We all love setting goals at the beginning of the year, but it's never too late to set or adjust your goals. Setting quarterly goals for your business is critical for its success. These goals help you stay focused, agile, and accountable. While some businesses may have lengthy 5-year strategic plans, the current climate calls for more flexibility. It's important to adapt to the ever-changing business landscape and set goals that align with your business's needs. 


Revenue and Sales Targets: 

One of the key areas of business goal setting is revenue and sales targets. Many business owners tend to overlook their sales targets because they are more passionate about their core business activities. However, having revenue goals is crucial to ensure the sustainability and growth of your business. When setting revenue and sales targets, it's important to be ambitious yet realistic. Consider historical data, market trends, and growth projections. Break down your revenue goals into measurable milestones, such as the number of clients you need to acquire or the outreach attempts you need to make. By understanding these numbers, you can track your progress and make necessary adjustments along the way. 


Customer Acquisition and Retention: 

Another important aspect of business goal setting is customer acquisition and retention. This involves finding new customers and retaining existing ones. Create tactics to attract new customers and build a pipeline for your business. Track your progress to ensure you're on track to meet your goals. Additionally, focus on improving customer loyalty and increasing repeat work. Set goals to retain a certain percentage of customers or have a specific number of them ask for additional work. Develop strategies to enhance customer satisfaction and strengthen long-term relationships. 


Operational Efficiency and Productivity: 

Operational efficiency and productivity are often overlooked when it comes to goal setting. However, optimizing your business processes and activities can have a significant impact on your overall success. Identify areas where you can spend less time and resources while still maintaining quality. Consider outsourcing certain tasks or bringing in additional team members to support your business growth. Continuously evaluate your operations and look for ways to improve efficiency. 


Measuring Performance with Key Performance Indicators: 

To effectively track your progress towards your business goals, consider using key performance indicators (KPIs). KPIs allow you to measure your performance and understand how you're progressing towards meeting your goals. Assign values and metrics to different aspects of your business and consistently track them. Whether it's the number of clients closed, revenue generated, or operational efficiency, KPIs provide valuable insights into your business's performance. 


Staying Motivated and Celebrating Success: 

As you pursue quarterly goals and implement tactics, it's natural to sometimes fall behind or be ahead of schedule. It's important to stay motivated and focused on your goals. Celebrate your achievements, both small and big, along the way. Whether it's reaching a certain revenue milestone or completing a significant project, acknowledge your hard work and dedication. Celebrating success boosts morale and keeps you motivated to continue pushing towards your goals. 



Setting goals for your business is crucial for success. Quarterly goal setting allows you to stay focused, adaptable, and accountable. Ensure your goals are ambitious yet realistic, and break them down into measurable milestones. Stay mindful of revenue and sales targets, customer acquisition and retention, operational efficiency, and productivity. Use key performance indicators to track your progress, measure your performance, and make informed decisions. Remember to celebrate your achievements along the way. Now is the time to start boldly achieving your business goals and crushing anything that gets in the way. 


Thank you for tuning into the bold goal crusher podcast, where we crush goals and everything that gets in the way. Join our community and let's crush your goals together this year. 



Want more like this? 

Take the Quiz What’s holding you back from your Goals
Join the Bold Goal Crusher Facebook Group
Grab the Resource Key Decisions When You Create Your Business
Grab the resource Key Reflections for Business Owners
Join the Digital Creator Collective Facebook Group


Don't miss a beat!

New moves, motivation, and classes delivered to your inbox. 

We hate SPAM. We will never sell your information, for any reason.